Key words & Application Tracking systems
Key Words are seen in Google and Youtube.
Both GOOGLE& YOUTUBE use them as a Search facility as well as a marketing option. Application Tracking System is a phrase not featured as much
I was aware of the use of Key Words in CV as well as Cover letters but it wasnt until recently I became aware of the term Application Tracking System.
YOUTube & Application Tracking Systems
What left me suprised was that the HR companies have not promoted a U.K version of the material seen on the video play list.
Indeed as I undertook searches using Key words like " job -search - key words U.K " there was nothing substantial. Yet I knew that there had to be more than just sending a CV to an employer or posting a CV on a Recruitment web site. In effect I stumbled upon the phrase Application Tracking System.
Recruitment web sites and key Words-Application Tracking Systems
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John Fairest AIEP |
As i have said on other videos in the past it is very clear that the old saying that the words of a job advert have to be looked at closely, In today's employment market its not just the advert but it's also the Job email alerts sent out by the recruiters. If the Alerts are not sparking the Job seeker's interest then the Job seeker isn't responding to them and misses opportunities.
Job seeker responce during job search
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Job seeker Frustration |
When the Job seeker does respond to an advert their CV has to be individually edited as does the cover letter. Otherwise the frustration of the Job search continues. From observation Universal Job Match is one of the few Recruitment systems that might allow for a human still reading a CV before a computer. But that's only based on the contact details of the posts.
Recruiters- Applicant Tracking Systems
It stands to reason that most recruiters will be using search systems to enable their search for candidates. Sadly the training for putting a quality CV to meet the requirements of these systems is often sadly lacking.
If we take Linkedin as a recruitment search engine then there is good material. However as stated in the videos on the playlist each software package is different.
Conclusion
Job seekers therefore need to cover many avenues to make their Job search effective. This will include not just researching the company but also ensuring that they have a Good knowledge of the Recruitment web site that they are using. That instructions are followed and CV's are available and editable in the required formats.
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